The primary emphasis for all healthcare organizations in the years ahead will be on reducing costs and creating greater value in the health system, a focus that will have a domino effect from one sector to another, and will redefine roles, responsibilities and relationships.

The CBE approach to this industry begins with deep moral questions to achieve more concrete and specific actions:

• What is the reach of healthcare today?
• What is the relationship between care and cure?
• Who is essentially more responsible for the health condition of each citizen? Is it the healthcare system or every individual personally?
• What role should the government play in providing its country with health care? What role should the marketplace play?

CBE works with healthcare organizations to address their most important strategic, operational, and organizational challenges and address the recent changes and reforms that have been introduced in many countries. The uniqueness of the CBE approach is identified by the importance it gives to the moral background of the healthcare industry, allowing the deepest issues to get to the surface and be confronted.